Like many products, Fluropon 50 revolutionized the industry when it was introduced. Unlike many products, it continues to be relevant, fifty years later.
To celebrate the 50th anniversary of a transformative formula, Valspar wanted to make a big splash. So we branded the celebration and used banner ads and social media posts to drive architects to a spectacular experience at the AIA Trade show and an engaging microsite. The trade show booth attracted a record number of visitors with a video, a themed Happy Hour, and a red carpet photo opp. The microsite featured interviews with Valspar alumni from Fluropon’s first years. Ultimately, the campaign reminded the coatings industry that Fluropon was as innovative as ever.